Canadian MSM: business case study of stupidity.

Why does the Canadian MSM ignore the real market?

Brian Walsh

I'm no MBA, although a number of friends are, but I did complete a business degree and I have done a number of business case studies. The case study is a staple in the world of business education - the opportunity to apply scientific social methods to a real world business problem. I always enjoyed them and relished the challenge they presented, although it can be difficult to figure out the bottom line issue that each story points too. Business Case Studies are demanding and require the locus of many of the skills obtained in your education combined with good practical judgement.

That is why I question who is running the MSM in this country these days. If they are MBA's they must of went to the worst schools in the country. In fact if they are MBA's I'm betting that they are overpaid and incompetent. I know lots of people that can take their jobs and provide better results for the business owners. The reason I believe this is that the media almost totally ignores the largest single groups of consumers in the country: conservatives.

Yeah, those people that the liberal media loves to ridicule, even hate at times. Those same people tend to be older, educated and most certainly more likely to be successful or have good jobs. Many of them are at the top of their careers or at the very least are serious performers in the economy. Conservatives are known to go to church, drive carefully, own homes and or have families. They are often the bedrock of this country's economy. Even when conservatives are young, poor or uneducated, they often aspire to leadership roles in this country and are as likely as anyone to get there.

So why would the MSM in Canada totally ignore such a large portion of their population which are well-off consumers that currently are underserved? That is truly the question isn't it? I can't see it being the owners, since they want profits don't they? I can't see it being the journalists that while many are liberals, would want to hang onto their jobs via increased job security. Then having to blame somebody for the imbalance in political and social views in this country: I have to blame the stupid MBA's because, well I have to blame somebody.

I mean the MBA's must not be aware that something like 2/3rds of Canadians on the last Canadian Census identified themselves as Christians for example. Yet everyday, many Christians in Canada decry how much of the MSM in this country depicts them. This antagonism by the media has been a long-time beef with Christians, and it is typified by the hostile one moment and neglected the next game of the MSM. All the same from a business perspective how could you not be influenced by such a statistic like 2/3rds of the population is Christian? Would you not want to tap into such a business opportunity as that, even if you were not exactly like those people? Sounds like opportunity to me, but then again my business career hasn't been that good unfortunately, seemingly the corporations prefer MBA's over us lowly business grads in Canada. Still I can't help but think that maybe the MSM is wrong and that they really are stupid, maybe they are more stupid than many think because they did not hire somebody like me.